5 Steps to Make Your Home the Best on the Block

5 Steps to Make Your Home the Best on the Block

Serious About Selling? 5 Steps to Make Your Home
the Best on the Block

We all want to be good neighbors. But when it comes to selling your home, it’s not just about “keeping up with the Joneses.” It’s about outshining them at every opportunity!

If you’re looking to sell your home fast and for the most money possible, you’ll need a strategy to set it apart from all the other listings competing for buyers in your area. That’s why we’ve outlined our proven, five-step plan for serious sellers.

Use these five tactics to help your listing get noticed, win over buyers, and net a higher sales price than your neighbors!

STEP 1: Stage Your Home to Show Its Full Potential

The average seller will do the minimum to prepare their home for market: clean and declutter, fix anything that’s broken, mow the lawn. And while those tasks are essential, today’s buyers want more than just a clean house and tidy yard. When they dream of buying a new home, they envision a designer house with modern finishes. Help them see your property’s full potential by staging it.

Home staging is one of the hottest trends in real estate—because it works! According to the Real Estate Staging Association, homes that are professionally staged spend 73% less time on the market.1

So what exactly is staging? In a broad sense, staging is the act of preparing your home for market. The goal is to highlight your home’s strengths, minimize any deficiencies, and help buyers envision themselves living in the space. When staging a home, you might rearrange the furniture to make a room feel larger or remove heavy curtains to make it appear brighter.

Some sellers choose to hire a professional home stager, who has specialized training and experience, to maximize the appeal of their home to the largest number of potential buyers. Others may opt to do it themselves, using guidance from their agent.

We can help you determine the appropriate budget and effort required to push your home ahead of the competition in your neighborhood. The good news is, an investment in staging pays off. A 2018 survey found that 85% of staged homes sold for 6-25% more than their unstaged neighbors homes.2

STEP 2: Draw Buyers in with High-Quality Listing Photos

You only have one chance to make a first impression with potential buyers. And many buyers will view photos of a listing before they decide whether or not to visit it in person. In fact, 87% of buyers find photos “very useful” in their home search.3 Poor-quality or amateur-looking listing photos could keep buyers from ever stepping through your door.

Since good photography plays such an important role in getting your property noticed, we only work with the top local professionals to photograph our listings. But we don’t just rely on their photography skills when it comes to showcasing your home.

We go the extra mile to ensure your listing photos showcase the true essence of your home. We’re always on site during the photo shoot to help the photographer capture the best angles and lighting, and to let them know about unique or compelling selling features that they should photograph. The extra effort pays off in the end. In fact, listings with high-quality photography sell 32% faster than the competition … and often for more money!4

STEP 3: Price It Properly From the Start

Even in a strong real estate market, there are homes that will sit unsold for months on end. This can be the “kiss of death” in real estate, as buyers tend to imagine that there must be something wrong with the property, even if it’s not the case.

But why are those houses still on the market in the first place? It’s because they are often priced too high.

Every buyer has a budget. And most will be viewing listings within a particular price range. If your property is overpriced, it can’t properly compete with the other houses they’re viewing that are priced correctly. Which means it’ll sit on the market until you’re eventually forced to drop the price.

Alternatively, if you price your home aggressively, it can be among the nicest homes that buyers have seen within their budget. This can lead to emotionally-attached buyers, who are often willing to pay a premium or settle for fewer seller concessions. And in certain markets, it can lead to a multiple-offer situation, or bidding war. The end result? More money in your pocket.

We can help you determine the ideal listing price for your home in the current market. Pricing it properly in the beginning is the best way to ensure a fast and profitable sale.

STEP 4: Put on a Good Show at Each Showing

Once buyers are interested enough to schedule a visit, it’s crucial that you put on a good show at each showing.

The first step is to make your home readily available—and often on short notice—for buyers to see it. A missed showing is a missed opportunity to sell your home. If you set too many restrictions on when it’s available to view, busy buyers will simply skip over your listing and move on to the next one.

Part of making your home available means keeping it relatively show-ready as long as it’s on the market. Most of us don’t live picture-perfect lives, and our homes reflect the day-to-day reality of our busy (and sometimes messy) families. But a little extra effort spent keeping your home clean, fresh-smelling, and ready for buyers will help it sell faster … which means you can get back to your regular routine as quickly as possible!

STEP 5: Use a Proven Promotion Plan

Most agents are still marketing their listings like they did 20 years ago  … put a sign in the yard, put the listing in the MLS, and pray that it sells. Yet, we know that 93% of buyers search for real estate listings online.3

That’s why we invest in the latest training and technology—to ensure your listing appears in the places where buyers are most likely to look. Our dual-level promotion strategy includes both pre-launch activities designed to seed the marketplace and post-listing activities to ensure your home stays top-of-mind with potential buyers.

By utilizing online and social marketing platforms to connect with consumers and offline channels to connect with local real estate agents, your property gets maximum exposure to prospective buyers.


LET’S GET MOVING

Are you thinking about listing your home? Get a head start on your competition! Contact us for a copy of our Home Seller’s Guide, which offers a complete guide to the home selling process. Or call us to schedule a free no-commitment consultation. We’d love to put together a custom plan to maximize the sales potential of your property!

Sources:

  1. Real Estate Staging Association – https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=164548
  2. Home Staging Resources –
    https://www.homestagingresources.com/2018-home-staging-statistics/
  3. National Association of Realtors –
    https://www.nar.realtor/sites/default/files/documents/2018-real-estate-in-a-digital-world-12-12-2018.pdf
  4. RIS Media –
    https://rismedia.com/2018/12/12/shocking-stats-importance-photography-real-estate/

10 Ideas For a Quicker and Easier Sale When Selling Your House

Here’s 10 ideas of what to do to maximize your chances of a quick sale when selling your house.

1. NO CLUTTER. Throw out old newspapers and magazines. Pack away most of your small items like figurines and other trinkets. Store clothing that won’t be used in the near future to make closets seem roomier. Clean out the garage. Buyers like to visualize their possessions in the house and that is hard to do when the home is full of clutter.

2. Wash your windows and screens. This lets more light into the interior and dirty windows are a turn off.

3. Keep everything extra clean. Wash fingerprints and dirt from light switch plates. Clean the floors, stove, refrigerator, washer and dryer. A clean house makes a better first impression and tells buyers that the home has been well cared for.

4. Put brighter bulbs in light sockets to make rooms appear brighter, especially dark rooms. Replace any burnt-out bulbs. Turn all lights on before buyers come to view the home.

5. Make all minor repairs that you can find. Everything you don’t repair now will be revealed in the home inspection and can create a bad impression. Small problems such as sticky doors, torn screens, cracked caulking, cracked receptacle covers or a dripping faucet may seem trivial, but they’ll give buyers the impression that the house isn’t well maintained.

6. Shoot for good curb appeal. Cut the grass, rake any leaves, trim the bushes, and edge the walks. Put a couple of bright potted flowers near the entryway to cheer things up and get the buyers attention.

7. Patch holes in your driveway and reapply sealant, if applicable.

8. Clean dirty gutters.

9. Polish or replace your front doorknob and door numbers.

10. Get rid of smells. Clean carpeting and drapes to eliminate cooking odors, smoke, and pet smells. If carpets are old and need replacing, it is worth while to replace them. The additional price you receive for your house will most likely outweigh the expense. Open the windows. The number one turn off to a potential buyer is an unpleasant odor.

For more helpful information including seller and buyer tips, please call Jeff Ragan Broker/Owner for additional personal coaching to sell your home fast and for more money.

Want to sell your home fast? Here’s how…..

10 Ways To Make Your House Show Like A Model Home, In One Weekend, For Less Than $200

If you are trying to sell your home then it really pays off to go to a little extra effort to impress your buyers. There have been studies that show it takes buyers only seven seconds to decide whether or not they are going to buy a home once they set foot in a house. That it is why it so crucial to make a good impression and also why “staging” a home for sale is such a fine art.

However not all of us have the cash on hand, or the time and energy, to do things that are really going to flip your home over to the next buyer quickly.  For instance, not everybody has the cash on hand to install a brand new flashy Jacuzzi complete with freestanding brass towel warmers and new stone tile floors. However you might have the money on hand to install designer faucets, paint the walls and replace the old iron door handles with trendy new crystal knobs.

Here are some quick and easy ways to make your home show like a model home for under $200. These are easy-to-do tips and the type of thing an interior decorator would advise you to do to help “stage” a property so it is more attractive to buyers. The goal of this “top ten list: is to give you hints on how to make your home show better than your competitor’s home on the real estate market!

1) Clear All Clutter

You can get rid of all of the junk in your home for free. Simply get rid of anything you don’t need and haul it away in your car to the nearest dump or Goodwill. This means getting rid of “stuff” in the front yard, back yard, hallway and basement. Studies have shown that people perceive clutter as being indicative of a property that is decrepit or not worth much money. They also associate it with decay and the presence of vermin or bugs.

One thing in particular you need to get rid of is ashtrays. People consider houses that have been smoked in to be less desirable and also smelly.

You should also get rid of all junk in your yard. This includes things like broken garden hoses, old equipment and bicycles.

Even things you are actively using should be tucked out of sight before a house showing. This means clearing your kitchen counter of appliances like George Forman Grills or blenders or anything else that takes up counter space.

Outside you should make sure that your garden hoses are coiled up, your birdbath is clean of leaves and that you do not have sports equipment or bikes laying around your front porch.

2) Get Rid of Evidence of Pets

If you have a dog or cat send them away for the day. Hide the litter box and any evidence of it’s aroma. Make sure there are no dog feces in the front yard. This type of thing, along with its smells can convince a buyer that there are allergens, mites and pet urea in the house.  Houses with more pets are also considered to be less desirable than ones with no pets at all.

3) Get Rid of Evidence of Kids

Get rid of strollers on the porch, inflatable kiddy pools in the back yard and any toys that may be lying around in the hallway. Get rid of baby gates and make sure there are no handprints or crayon drawings on the wall. Studies have also shown that homes that have kid’s stuff strewn about are considered to be less hygienic or valuable than those that don’t.

4) Clean Up the Front Yard and Porches

The front yard and porch are very important as that is what your buyer will first see when they approach the home. Make sure that the grass is cut and that the garden is nicely tended.

If you have to, reseed the lawn and plant a few decorative bushes. It also does not hurt to spruce up the front door with a coat of paint and replace the house number plates and the door knocker with new versions.

It also helps a lot to get rid of dead trees or bushes that may be on the property. Many people associate that with bad luck or a lack of caring for the property.

5) Get Rid of Sunken Paving Stones

The path to your front door and the driveway are also very important. Sunken paving stones or missing rocks make your home look ratty and cheap. It is quite easy to buy new stones, level them and redo these pathways.  Curved path ways look more contemporary than ones that are at right angles.

6) Paint Rooms That Need It

If you have a wall that looks scratched up, beaten or damaged you are well advised to paint it. This can go a long way towards making a home look less shabby.  You should also make an attempt to plaster any holes or crumbled parts of walls in your home as well.  If paint is out of the question then you certainly could make a better impression by covering up flawed walls with wall paper.

7) Replace Some Fixtures

If your chandelier or light fixtures look dated, then go to some trouble to replace them. You can also make a home look more contemporary and like it is worth more money simply by making a few cosmetic changes like changing the light switch plates or electrical plates to designer versions.

8) Change the Faucets and Spouts

Sometimes you can make a kitchen or bathroom look really glamorous simply by changing out your old faucets and spouts for glamorous new ones. There are lots of different styles on the market that can instantly transform a sink into a contemporary silver masterpiece of design and many of these fixtures also cost less than $200.  Furthermore it can be quite easy to install these fixtures all by yourself.

A tall spigot on a kitchen sink can make it look suddenly very European and modern. Replacing the shower head in the bathroom with something quite snaky, long and silver with several water flow options can also help it seem more luxurious and expensive.

9) Provide Flowers and Greenery

If you have cleared all the clutter, then you should have a home that looks more simple and kind of Zen in nature. One way to augment this air of designer sophistication is to put flowers or vases of tall grasses in every room.

For instance if you have a dining room table it is quite a good idea to put a display of fruit or flowers on the center table to make it seem more glamorous or traditional. It is also quite chic to place a small display of flowers or bamboo in the bathroom.  A rose floating in a bowl of water looks nice reflected in a dresser mirror in a bedroom.

10) Provide Some Aromatherapy

It’s been proven that if an item for sale makes some kind of impression on the nose then people are also more likely to buy it. That is true for small ticket items but it is also true of big things like an entire house.

One of the tricks that professional real estate agents use is to simply bake some cookies in the over so the scent of cinnamon and vanilla fills the air as potential customers walk in the front door. This gives a place a more homey effect.

It is also nice to have aromatherapy candles burning in places like a downstairs bathroom where things might be a little dark. Soy candles are especially aromatic.

If you do not want to spend your time baking you can buy all kinds of professional scents for you home that help it seem more cozy or sophisticated.  You can even buy vanilla, cinnamon or apple pie scents that mimic the smells of baking.  Tropical scents such as pineapple and mango are also used by professional real estate agents and also the owners of clothing stores to encourage people to buy.

Of course if you do have some money to invest in preparing your home for sale, you can also hire a professional to stage your home for you. The benefits of this are usually a faster sale and more money for your property.  Many of these organizations can rent you furniture and accessories that can help make your home look better.  A home stager can also offer you an objective perspective on what exactly it is that can make your home look fresh, appealing and attractive to others.

With an eye for design and just a few hundred bucks you can usually fix up your home so that it is more appealing to buyers all by yourself.